Its Official – The New Blog Is Up

Everyone switch your feedreaders and bookmarks to point to http://nomadishere.com – the permanent new home of Nomadishere.

B2B Viral Marketing

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Marketing Sherpa turned me onto a case study around Arbor Networks, Network Security Firms, viral marketing initiatives from 06. It turned out to be a success because the team thought about the marketing in a holistic manner. Everything was tied together, and they really covered their bases.

The team created a game featuring “real” techie-types fighting an evil virus, then they created a 12 episode podcast with Captains of Industry, a series based on “a fictional financial institution was being extorted by cyberterrorists who were taking down the network.” They pushed their initiatives through advertising, blogging, PR, trade show activities and sposorships , direct mail, online ads, print ads, glued in offers and email ads in ezines.

The response, for the B2B space, were phenomenal. They made sure they stood out, the pushed everything the right way. Their traffic doubled each quarter, they recieved 40,000 visits to their blog, the podcasts were downloaded 24,000 times and they’ve been getting targeted traffic from search. Nice work Arbor Networks, way to engage you’re audience.

Now Thats A Guerrilla Marketing Campaign Story – Saatchi & Saatchi

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Saatchi & Saatchi is a familiar brand to us all in marketing and advertising. I was checking out thier “who we are” page and noticed this nice little story about British Airways. Talk about a real balls out effort.

“We were responsible for the world’s most effective direct response advertising. After the first Gulf War, no one was flying. All the more reason for British Airways to launch their “World’s Biggest Offer” which appeared for one day, running in 29 languages, in 69 countries and in nearly 300 publications. It was seen by over 100 million people, and a world record figure of six million responded.”

How Far Will We Let Advertising Go? Hallmark Tries to Capatilize on Drug Addiction, Cancer and Other Hardships

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Seriously. Sometimes I see advertising, ok, very often I see advertising and I think to myself, “this is rediculous, how could this company willingly attempt to gain customers by playing on emotions or taking advantage of our hope or hardtimes…?” – but this is just too far. Adfreak called my attention to it.

Hallmark decided to release a bunch of cards that are meant to be given to people on a “journey” such as drug addiction, cancer, miscarriage, aging parent, divorce… They are calling them “New Cards With Real Words for Real Life” and it somehow makes me want to puke.

I think there are some things that are sacred, that you really shouldn’t blatantly *try* to make money from… a doctor getting rich from saving someone from dieing of cancer or a counselor that helps save a broken marriage is one thing – but Hallmark is just trying to make a buck of sadness, misery and tragedy. Not cool.

The Future of IT

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Brian Burnham is a smart guy. Read what he thinks about the future of IT business.

“This progression from hardware to systems software to applications software, to network, to service, and now to data has such a compelling momentum that leads inexorably to the question – What’s next?

One way to look at that question is to argue that we have arrived at the end of history. The progression to date has been up the stack in a classic architecture diagram, data is on top of that stack, and nothing sits on top of the data. I disagree.

The genius of Craigslist is in its governance system. It is its lightweight governance system that allows 21 people to administer 300 sites in 35 countries. I believe that the basis of competition in web services will shift from the data to the system that manages the acquisition, and use of that data. The governance system that yields the most utility for the largest number of users with the least overhead will ultimately manage the largest communities with the most valuable data.

Is there a basis for competition beyond the governance systems underlying these services? If pressed, I would guess it will be values. It might be possible for two equally effective governance systems to compete by internalizing different values. One could perhaps embrace openness and diversity at the cost of some efficiency and the other could be optimized for efficiency for a more homogeneous set of users and interests. After that maybe they will compete on aesthetics or maybe there is no more “stuff on top” as Nicolas Carr once said to me. Maybe then we really are talking about the end of IT history. What do you think?” via

Littlebigbrands.com – Blog of the Century!

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Ok, this should get a laugh out of just about anyone who finds a great site and looks for the blog in hopes to get to know the team and their expertise. Littlebigbrands.com seems like a pretty cool design/dev firm so, like always, I looked for a Blog link in the navigation, and like always, I found it. To my surprise I was greated by this amazing blog that speaks loud and clear to the accelerated life of marketers today.

Quote of the day – “the right marketing company” – Miller Beer VP Media and Marketing Services

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“As we evolve our digital-marketing approach, we will be looking to develop more programs that naturally engage consumers in ways that tap into meaningful spaces where they spend their time,” Jackie Woodward, Miller VP-media and Marketing Services

Game Theory

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Worth a deeper look:

“Game theory studies decisions made in an environment in which players interact. In other words, game theory studies choice of optimal behavior when costs and benefits of each option depend upon the choices of other individuals.” – via

Is Donald Trump a Spammer? His landing page has a “virtual salesperson” to stop you from pressing X!

This blog has moved to its new permanent home at http://nomadishere.com.

Thanks to Mark Cuban for pointing out Donal Trump spammed him 🙂 Always nice to know who doesn’t care how they gain followers…

That isn’t the creepiest part though. Check out Donalds page, then do the same thing I did – cringe a bit, and click the X that makes you feel so good to click… but wait! A chat window pops up saying “Wait! Before you go…” and this dude starts talking, saying crap to get me to sign up…

At first I think its a real person, I’m like “no way, you gotta be kidding…” I even ask where they are located, to try and figure out what country Mr. Trump is using to supply his chat team… and I quickly realize its an automated machine. /Sigh … at least he’s not paying real people to do his dirty work THIS time.

Quote of the day – Graywolf

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“don’t spend your time perfecting something that doesn’t need to be perfect.” via

How to be an A-List Blogger by Jason Calacanis

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Straight from an “A-List” bloggers mouth.

“Want to be an A-list blogger?
1. Go to Techmeme.
2. Look for the top three stories.
3. Write about them every day.
4. Go to the blogs of the other people who are writing about these stories and comment.
5. Do this every day and attend every conference going.
6. And you’ll be an A-lister.
Write once every two weeks and wonder why you aren’t an A-lister?” – Jason Calacanis

Jason, I thought you were about sincerity, *real* writers writing *real* things. I’m happy to hear you’re well aware that you are a business man and a marketer – I thought you hated us 🙂 ? Re-blogging for the sole purpose of becoming an A-lister is not the best possible advice is it? I guess at least you are “transparently being authentic” about how you’ve made it as a “blogger.”

“Yes. Transparency counts. … But if you’re going to make a media business out of it, you never ever want anyone to be able to say that you benefited from the people you wrote about. … All you have as a blogger is your authenticity, your trust.” – Jason Calacanis

I agree with you on that, Jason. All you really have as a human being is your authenticity and your trust. You seem to do things your way, and by your own rules. For that I respect you. However, I believe the REAL way to be an A-lister in any field is to have something of a value, something people want – work really hard (really really hard – live it and breathe it), present it to your audience with honesty, promote it with integrity (but by all means promote it), treat your industry, colleagues, clients, vendors, partners and competitors *with respect* … and here’s the kicker… the most important part of making it to the top *avoid, at all costs, hypocrisy* – because readers are real people too, and no one, I mean no one, likes a hypocrite.

Quotes from JC via.

Straight from Jimmy “Jimbo” Wales – Whats Next After Wikipedia?

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NewScientist interviewed Jimmy Wales. The final question’s answer was the most satisfying to an open-source-lover such as my self.

Q: “What’s your plan for search?”

A: “It’s too early for specifics, but one thing that has worked is an alliance in which people contribute to a free software project. We saw this succeed with Apache, the open-source webserver. Apache was a tiny group of volunteers, yet the vast majority of its code has come from companies who paid people to work on it. It’s essentially an industrial consortium that has been able to fend off Microsoft’s closed-source webserver. So it makes sense for second-tier search companies who are falling behind Google to contribute to a free search software project that will make us equal to Google in terms of search quality.”

An alliance in which people contribute to a free search software project that will equal (maybe surpass) Google in terms of search quality? I’m all for it. This could reposition advertising mechanisms and possibly reshape the way we search for, and interact with, information, products and services. Good or bad aside, my gut tells me its a step in the right direction.

Word to Remember: Infomediary

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“Formed from a combination of the words information and intermediary, an infomediary is a Web site that gathers and organizes large amounts of data and acts as an intermediary between those who want the information and those who supply the information.

There are two types of infomediaries. Some infomediaries, such as Autobytel.com and BizRate.com, offer consumers a place to gather information about specific products and companies before they make purchasing decisions. The infomediary is a neutral entity, a third-party provider of unbiased information; it does not promote or try to sell specific products in preference over other products. It does not act on behalf of any vendors. The second type of infomediary, and one that is not necessarily Web-based, is one that provides vendors with consumer information that will help the vendor develop and market products. The infomediary collects the personal information from the buyers and markets that data to businesses. The advantage of this approach is that consumer privacy is protected and some infomediaries even offer consumers a percentage of the brokerage deals.

The term infomediary was coined by John Hagel in his 1996 article entitled “The Coming Battle for Customer Information” in the Harvard Business Review.” via

Familar to The Unfamiliar

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“There is wisdom in turning as often as possible from the familiar to the unfamiliar: it keeps the mind nimble, it kills prejudice, and it fosters humor.” -George Santayana, philosopher (1863-1952)

Principia Discordia – Philosophy – Quantum Physics and The Law of Attraction

Good stuff. The book is referred to many times in another cult classic, the Illuminatus Trilogy. Check ’em out. Modern Spirituality meets Quantum Physics

Buy The Illuminatus Trilogy at Amazon
Buy Principia Discordia at Amazon

If you like this type of philosophy or Quantum Physics you’ll LOVE:
Manly P Hall’s Secret Teachings of All Ages
What the Bleep Do We Know
The Secret (law of attraction)
The Way of The Peaceful Warrior
Celestine Prophecy
The Book of Secrets
The Seven Spiritual Laws of Success
The Return of Merlin
2150 AD

Undercover Marketing

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“Examples of undercover marketing:

Sony Ericsson used stealth marketing in 2002 when they hired 60 actors in 10 major cities, and had them “accost strangers and ask them: Would you mind taking my picture?” The actor then handed the stranger a brand new picture phone while talking about how cool the new device was. “And thus an act of civility was converted into a branding event.” (Taken from Walker, Rob. The Hidden (In Plain Sight) Persuaders. New York Times Magazine; Dec 5, 2004; New York Times pg. 68)

Rumour has it that, in 2003, Canon Inc. did something similar when they sent out couples to Staten Island and Battery Park who were dressed and acted like Japanese tourists, who would randomly ask passers-by to take their photos. They would hand them the newest Canon camera, and the target would subconsciously learn how easy, smart, and fun it was to use the camera.

The topic of undercover marketing is explored as part of the 2003 documentary film, The Corporation.”

Via

Blackhat vs Whitehat?

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I’ve always felt strongly about the lines that exist between spammers and marketers. Those lines are constantly blurring and its getting harder and harder to say what white or blackhat marketing is. I prefer “within search engine guidelines” and “outside of search engine guidelines” – however, search engines do not always take the stance they are themselves enforcing. Web marketers are finding it increasingly difficult to compete with the changing algorithms and guidelines, and the blind-eye that search engines seem to have regarding well established sites. We all know companies like T-mobile buy text links and rank because of it for competitive terms like “Cell Phone“. If Google were really against link buying as a practice then why would they still be sitting top-ten in 2007? Wouldn’t they have been removed by now? Surely…

Manipulation is wrong, but influence is right? Yes, buying links is against search engine guidelines – but many public relations, buzz and viral marketing tactics are a process of “buying exposure” – and they’ve been going on long before the internet came to be.

This isn’t a black and white issue, and I am not the only one asking questions like this, and there are many more.

“None of us are white hat or black hat. We are people. Human beings. Those hat terms are just used to describe techniques, not people. The techniques we use, the policies we develop and the procedures we instruct our employees in does not define us as a person. It may define our business model, but surely we could at least agree that we are all targeting the same market which makes us all pretty much in the same business.

So if we’re all just people, why does this topic always get so heated? What is it that gets people calling other people names and making “over the top” harsh statements? Why is it so difficult for us to find some common ground as a group all engaged in the same business or at least going after the same customers?

and…

I’m sure we could all agree that we have seen dozens and dozens of posts where someone makes some kind of statement like, “ I’ve bought links BUT, I only buy the ones that can send me traffic” . Or, my favorite of course is, “yes, I do sell text links with the price based on Google PR but only if it’s on-theme”. That boggles the mind, how one person can do the exact same thing as another yet see themselves as completely different from the other but of course, some minds are much more easily boggled than others. That is justification. That is survival.” – via

“Any action one takes to increase one’s search engine traffic is marketing. Any deceptive action one takes to increase one’s search engine traffic, is spam.” – via

At the end of the day, in the marketing world, and in the world in general – there are practices that harm people and those that do not. There are practices that push the boundaries of ethics and integrity. There is always an extreme left and extreme right – the truth lies somewhere in the middle.

Anyone Remember Bowtie Theory from AltaVista, Compaq and IBM?

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About a hundred years ago, year 2000, AltaVista, Compaq and IBM released a new web map revealing previously unseen ‘Bow Tie’ organizational structure.

The theory couldn’t ring truer today after Google juiced the power of links. I am going to freshen this up a bit soon with a new spin, and some fresh graphics.

Web2.0 today – Tim Berners-Lee’s Web3.0 tomorrow – Seth Godin’s Web4.0 is what we are all thinking about

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Web3.0 – Tim Berners-Lee, “I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” via.

Now I don’t usually copy large parts of other peoples writing just to post it on my blog, but Seth Godin described his vision of Web4.0 and I have to say – man are we on the same page. Seth, you described the dreams many of us have about how the Web and technology should be used in our lives. For the benefit of my readers, and more importantly, to keep your words easily accessible for my future reading, Seth’s thoughts are below:

“Some deliberately provocative examples:

I’m typing an email to someone, and we’re brainstorming about doing a business development deal with Apple. A little window pops up and lets me know that David over in our Tucscon office is already having a similar conversation with Apple and perhaps we should coordinate.

I’m booked on a flight from Toledo to Seattle. It’s cancelled. My phone knows that I’m on the flight, knows that it’s cancelled and knows what flights I should consider instead. It uses semantic data but it also has permission to interrupt me and tell me about it. Much more important, it knows what my colleagues are doing in response to this event and tells me. ‘Follow me’ gets a lot easier.

Google watches what I search. It watches what other people like me search. Every day, it shows me things I ought to be searching for that I’m not. And it introduces me to people who are searching for what I’m searching for.

As a project manager, my computer knows my flow chart and dependencies for what we’re working on. And so does the computer of every person on the project, inside my team and out. As soon as something goes wrong (or right) the entire chart updates.

I’m late for a dinner. My GPS phone knows this (because it has my calendar, my location, and the traffic status). So, it tells me, and then it alerts the people who are waiting for me.

I visit a blog for the first time. My browser knows what sort of stories I am interested in and shows me highlights of the new blog based on that history.

I can invest in stocks as part of a team, a team that gains strength as it grows in size.

Here’s Rikard’s riff on how the iPhone could be more like Web4.

I’m about to buy something from a vendor (in a store with a smart card or online). At the last minute, Web4 jumps in and asks if I want it cheaper, or if I want it from a vendor with a better reputation. Not based on some gamed system, but based on what a small trusted circle believes.

My PDA knows I’m going to a convention. Based on my email logs, it recommends who I ought to see while I’m there–because my friends have opted in to our network and we’re in sync.

I can fly to the CES for half price, because Web4 finds enough of us that we can charter a flight.

I don’t have to wait for Rickie Lee Jones to come to town. Sonos knows who the Rickie Lee fans are, and makes it easy for us to get together and initiate a concert… we book her, no scalpers necessary.

I don’t get company spam any more (“fill out your TPS reports”) because whenever anyone in my group of extended colleagues highlights a piece of corporate spam, it’s gone for all of us. But wait, it’s also smart enough that when a recipient highlights a mail as worth reading, it goes to the top of my queue. If, over time, the system senses (from how long I read the mail, or that I delete it, or that I don’t take action) that the guy’s recommendations are lame, he loses cred.

Sure, it sounds a bit like LinkedIn. But it’s not. LinkedIn tends to make networks that are sprawling and weak. Web4 is about smaller, far more intense connections with trusted colleagues and their activities. It’s a tribe.

You don’t have to join a tribe. But if you did, would you be more successful?

Unlike Web 3, we don’t need every single page in the world to be ‘compliant.’ What we need is:

* an email client that is smart about what I’m doing and what my opted in colleagues are doing. Once that gains traction, plenty of vendors will work to integrate with it.
* a cell phone and cell phone provider that is not just a phone.
* a word processor that knows about everything I’ve written and what’s on the web that’s related to what I’m writing now.
* moves by Google and Yahoo and others to make it easy for us to become non-anonymous, all the time, everywhere we go.

This stuff creeps some people out. The thing is, privacy is an illusion. You think you have privacy, but the video surveillance firms and your credit card company disagree. If we’re already on camera, we might as well get some benefits from it. If we choose.

I think it’s fascinating that Web4 is coming from the edges (we see all sorts of tribal activities popping up in blogs, communities, rankings, Digg, etc.) as opposed to from the center. Web 2.0 happened in largely the same way. Even online, big organizations seem to have the most trouble innovating in ways that change the game.”

The web has been built around a market economy, and requires it because people require it to live.

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“The web has been built around a market economy, and requires it because people require it to live.” – comment via David Mackey

Quality information and education. Entertainment and inspiration. Economic gain and social networking.

These all exist on the web, this is the way of the world. People will choose what they want, and I believe those of us promoting quality information and products have nothing to worry about.

SponsoredReviews.com Launches – Paid Review Done Right

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It’s always been a sticky topic, paying people to write – however, its the way the world works, and of course like anything else it can and will be abused.

Building a platform where bloggers can pick their own price, write whatever they want and *must* disclose they are being compensated is… well, great. It’s the way it should be.

Morgan commented on the PayPerPost Virus Rant from Techcrunch and I think she says it perfectly:

I couldn’t care less about payola, or disclosure for that matter. If TechCrunch had a habit of of shilling weak products, it would lose credibility whether I knew the reason or not. If it’s good material, I don’t care how TechCrunch is being paid to write it.

This kind of thing doesn’t do anything to the blogosphere as a whole in my opinion. I have an opinion of the blogs I read, not of the blog universe, as I read them.

This model will exist, will continue to exist, as it always has in some form. People need to just evaluate what they read for themselves.

Exactly.

If someone writes about a product and gives it a positive review because they are being paid when they really thought whatever they are writing about sucked, well thats nothing other than two-faced dishonesty and those people don’t get far in my book – I can smell them a mile away. People who are honest and have something to say thats worth listening to will always get my ear – and I hope they are making some money doing it.

There are those in advertising today (many many of them) who lump everything other than “create quality content” into the spam-bucket (ok, well almost everything, I’m sure they are cool with PPC, CPM and even paying a journalist to write and syndicate a press release for them… wait a minute, what does that sound like? ;))

“If someone comes up with something better than AdSense and kills it, the world will be a better place.” – Matt Cutts

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Nick Wilson of Performancing quoted Google’s spam warrior Matt Cutts in October 2005 from the Web 2.0 Conference in San Francisco. The statement couldn’t ring truer still today.

“There’s a ton of room left for experimentation,” he said. “If someone comes up with something better than AdSense and kills it, the world will be a better place.”

There is nothing happening on the Web today that provides publishers, advertisers and users with a relevant, targeted platform to interact and easily communicate with each other (other than blog networks, tools and tagging networks like Del.icio.us of course ;)). Wandering shopping malls hoping to find what you’re looking for is fast becoming a fun “pre-web” activity, and has not been the primary way consumers shop for quite some time. “Going out” or having “face-to-face meetings” has also not been the only way people communicate or collaborate for years.

Today we look for what we want and we can’t stand clutter. If we want information we don’t want to see products, and we’d rather hear someone we respect recommend a product rather than be bombarded by overly-aggressive ads. If we want a product we’ll either go looking for it, to learn about or buy it – or we’ll go to favorite blogger on the topic and see if he has anything to say about it. Even Time magazine gets it with the person of year for 2006 being “YOU” – the personalized information retrieval and boundary-less instantaneous-and-ongoing-conversation era.

So advertisers want to join the conversations. People talk about products, services, businesses, people, places, things… and they’ll do it if you pay them and they’ll do it if you won’t. Good people will always talk honestly – its integrity and its nothing new – and good people will let their audience know if they are being paid to talk.

We are getting closer to an time not of *information cluttered with ads* but *information we can trust* (because people like us will create and spread it).

Clever Comment Spam

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So I get a comment today, obviously spam in nature – posted on lots of blogs with no regard for relevance… but talking about Net Neutrality and the importance of spreading this awareness. The comment didn’t even have any links in it, so I almost let is slide. Then clicking through the name to their blog as I usually do I found it to be a site selling cosmetic products. The lengths spammers will go eh?

I’d Rather Be Smooching My Nerdy Boyfriend – 1 Inch Button

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Why is the Web2.0 Population So Mean?

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I can get just as snarky, pissed and judgmental as the next Digg, Slashdot or Wikipedia user… but I always try to keep my cool and treat others with R E S P E C T. Its just something I think is important. Apparently I am not the only one wondering whats going on.

“The real shame, though, is that the knee jerk “everyone else is an idiot” tenor is poisoning the potential the Internet once had. People used to dream of a global village, where maybe we can work out our differences, where direct communication might make us realize that we have a lot in common after all, no matter where we live or what our beliefs.

But instead of finding common ground, we’re finding new ways to spit on the other guy, to push them away. The Internet is making it easier to attack, not to embrace.

Maybe as the Internet becomes as predominant as air, somebody will realize that online behavior isn’t just an afterthought. Maybe, along with HTML and how to gauge a Web site’s credibility, schools and colleges will one day realize that there’s something else to teach about the Internet: Civility 101.”

(thanks David Pogue of The New York Times)

Threadless and Cafepress Rock – Hot Creative Communities

This blog has moved to its new permanent home at http://nomadishere.com.

So I finally found Threadless today. Its a very cool and very active community of artists submitting t-shirt designs in hopes to win some cash and attract some attention. Underground art lovers buy the sick t-shirts the artists submit. Its wonderful.

I’ll be sporting some of the cool tees there as well as submitting my own art.

Keep an eye on My Threadless Page, and if you want to sign up or buy any tees, follow and book mark THIS LINK.

I also started up My Cafepress Store, where I’ll be selling t-shirts, mugs, boooks, cd’s, hats, hoodies, stickers, stuff for kids, pets and just generally cool stuff.

Check out Cafepress Today for the coolest gifts.

If you like the philosophy or art of Nomadishere, you’ll love this stuff.

Longtail Terms That Convert – “how to get rid of X”

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Ever wondered how you can expand your inventory of longtail keywords? We all know they convert at higher percentages and cost less to rank for or purchase in the PPC space.

Sometimes it just takes a push to think outside the box. The key is action words. For example, “how to get rid of.”

I hope this gets your creative juices flowing:

how to get rid of mouse
how to get rid of acne
how to get rid of flea
how to get rid of stretch marks
how to get rid of acne scar
how to get rid of fruit flies
how to get rid of pimples
how to get rid of spyware

I call them “action words”, they are the added terms people use when hoping to really find something. Quite a lot of people search for “how do i burn fat” and may be more willing to purchase something than the person starting out with searches like “burn fat” …

Think about some of these other “action words” when building your longtail list.

aid
build
buy
create
cure
do it yourself
ebook
find
free
how do i
how to
info
information
instructions
is ok
learn
look for
make my own
relief
repair
techniques
tips
tricks
what do i
what is the best
when should i
where

So I Joined LinkedIn

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My LinkedIn Page

Agloco tries to give back to the users – click fraud or normal advertising?

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I believe this is a natural step. There were paid-to-read networks in the 90’s, but those were more about putting ads in front of you and forcing you to browse through a network of crap. Now there are paid-to-read(click) networks that are simply hosts for click fraud on a mass scale. Agloco is going to simply put a little tool bar on your browser that displays subtle ads related to the page your are viewing on your own… sound like Google to you too?

The cool part here is that you get paid more by signing more people up, so check it out, sign up and tell your friends. This could be hot.

Check Out Agloco Today

My Wengo Internet Business Consultant Page

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My Wengo Internet Business Consulting Page

Wengo has created a network of individuals looking for, or promoting, personal services attainable through video phone chat.

Pretty cool.

You can create service listings that put you in a searchable network, attach a picture, video and get a cool little “click here to call me” button that lets interested people pay a fee to talk to you. The payment gets automatically deposited into your bank account.

My first service listed is Internet Business Consultant. I’ll list all my marketing, design, development and psychographic services soon, probably with a cool video of each.