Now Thats A Guerrilla Marketing Campaign Story – Saatchi & Saatchi

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Saatchi & Saatchi is a familiar brand to us all in marketing and advertising. I was checking out thier “who we are” page and noticed this nice little story about British Airways. Talk about a real balls out effort.

“We were responsible for the world’s most effective direct response advertising. After the first Gulf War, no one was flying. All the more reason for British Airways to launch their “World’s Biggest Offer” which appeared for one day, running in 29 languages, in 69 countries and in nearly 300 publications. It was seen by over 100 million people, and a world record figure of six million responded.”


How Far Will We Let Advertising Go? Hallmark Tries to Capatilize on Drug Addiction, Cancer and Other Hardships

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Seriously. Sometimes I see advertising, ok, very often I see advertising and I think to myself, “this is rediculous, how could this company willingly attempt to gain customers by playing on emotions or taking advantage of our hope or hardtimes…?” – but this is just too far. Adfreak called my attention to it.

Hallmark decided to release a bunch of cards that are meant to be given to people on a “journey” such as drug addiction, cancer, miscarriage, aging parent, divorce… They are calling them “New Cards With Real Words for Real Life” and it somehow makes me want to puke.

I think there are some things that are sacred, that you really shouldn’t blatantly *try* to make money from… a doctor getting rich from saving someone from dieing of cancer or a counselor that helps save a broken marriage is one thing – but Hallmark is just trying to make a buck of sadness, misery and tragedy. Not cool.

Quote of the day – “the right marketing company” – Miller Beer VP Media and Marketing Services

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“As we evolve our digital-marketing approach, we will be looking to develop more programs that naturally engage consumers in ways that tap into meaningful spaces where they spend their time,” Jackie Woodward, Miller VP-media and Marketing Services