Principia Discordia – Philosophy – Quantum Physics and The Law of Attraction


Good stuff. The book is referred to many times in another cult classic, the Illuminatus Trilogy. Check ’em out. Modern Spirituality meets Quantum Physics

Buy The Illuminatus Trilogy at Amazon
Buy Principia Discordia at Amazon

If you like this type of philosophy or Quantum Physics you’ll LOVE:
Manly P Hall’s Secret Teachings of All Ages
What the Bleep Do We Know
The Secret (law of attraction)
The Way of The Peaceful Warrior
Celestine Prophecy
The Book of Secrets
The Seven Spiritual Laws of Success
The Return of Merlin
2150 AD


Undercover Marketing

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“Examples of undercover marketing:

Sony Ericsson used stealth marketing in 2002 when they hired 60 actors in 10 major cities, and had them “accost strangers and ask them: Would you mind taking my picture?” The actor then handed the stranger a brand new picture phone while talking about how cool the new device was. “And thus an act of civility was converted into a branding event.” (Taken from Walker, Rob. The Hidden (In Plain Sight) Persuaders. New York Times Magazine; Dec 5, 2004; New York Times pg. 68)

Rumour has it that, in 2003, Canon Inc. did something similar when they sent out couples to Staten Island and Battery Park who were dressed and acted like Japanese tourists, who would randomly ask passers-by to take their photos. They would hand them the newest Canon camera, and the target would subconsciously learn how easy, smart, and fun it was to use the camera.

The topic of undercover marketing is explored as part of the 2003 documentary film, The Corporation.”


Blackhat vs Whitehat?

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I’ve always felt strongly about the lines that exist between spammers and marketers. Those lines are constantly blurring and its getting harder and harder to say what white or blackhat marketing is. I prefer “within search engine guidelines” and “outside of search engine guidelines” – however, search engines do not always take the stance they are themselves enforcing. Web marketers are finding it increasingly difficult to compete with the changing algorithms and guidelines, and the blind-eye that search engines seem to have regarding well established sites. We all know companies like T-mobile buy text links and rank because of it for competitive terms like “Cell Phone“. If Google were really against link buying as a practice then why would they still be sitting top-ten in 2007? Wouldn’t they have been removed by now? Surely…

Manipulation is wrong, but influence is right? Yes, buying links is against search engine guidelines – but many public relations, buzz and viral marketing tactics are a process of “buying exposure” – and they’ve been going on long before the internet came to be.

This isn’t a black and white issue, and I am not the only one asking questions like this, and there are many more.

“None of us are white hat or black hat. We are people. Human beings. Those hat terms are just used to describe techniques, not people. The techniques we use, the policies we develop and the procedures we instruct our employees in does not define us as a person. It may define our business model, but surely we could at least agree that we are all targeting the same market which makes us all pretty much in the same business.

So if we’re all just people, why does this topic always get so heated? What is it that gets people calling other people names and making “over the top” harsh statements? Why is it so difficult for us to find some common ground as a group all engaged in the same business or at least going after the same customers?


I’m sure we could all agree that we have seen dozens and dozens of posts where someone makes some kind of statement like, “ I’ve bought links BUT, I only buy the ones that can send me traffic” . Or, my favorite of course is, “yes, I do sell text links with the price based on Google PR but only if it’s on-theme”. That boggles the mind, how one person can do the exact same thing as another yet see themselves as completely different from the other but of course, some minds are much more easily boggled than others. That is justification. That is survival.” – via

“Any action one takes to increase one’s search engine traffic is marketing. Any deceptive action one takes to increase one’s search engine traffic, is spam.” – via

At the end of the day, in the marketing world, and in the world in general – there are practices that harm people and those that do not. There are practices that push the boundaries of ethics and integrity. There is always an extreme left and extreme right – the truth lies somewhere in the middle.

Anyone Remember Bowtie Theory from AltaVista, Compaq and IBM?

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About a hundred years ago, year 2000, AltaVista, Compaq and IBM released a new web map revealing previously unseen ‘Bow Tie’ organizational structure.

The theory couldn’t ring truer today after Google juiced the power of links. I am going to freshen this up a bit soon with a new spin, and some fresh graphics.

BowTie Theory

Web2.0 today – Tim Berners-Lee’s Web3.0 tomorrow – Seth Godin’s Web4.0 is what we are all thinking about

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Web3.0 – Tim Berners-Lee, “I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” via.

Now I don’t usually copy large parts of other peoples writing just to post it on my blog, but Seth Godin described his vision of Web4.0 and I have to say – man are we on the same page. Seth, you described the dreams many of us have about how the Web and technology should be used in our lives. For the benefit of my readers, and more importantly, to keep your words easily accessible for my future reading, Seth’s thoughts are below:

“Some deliberately provocative examples:

I’m typing an email to someone, and we’re brainstorming about doing a business development deal with Apple. A little window pops up and lets me know that David over in our Tucscon office is already having a similar conversation with Apple and perhaps we should coordinate.

I’m booked on a flight from Toledo to Seattle. It’s cancelled. My phone knows that I’m on the flight, knows that it’s cancelled and knows what flights I should consider instead. It uses semantic data but it also has permission to interrupt me and tell me about it. Much more important, it knows what my colleagues are doing in response to this event and tells me. ‘Follow me’ gets a lot easier.

Google watches what I search. It watches what other people like me search. Every day, it shows me things I ought to be searching for that I’m not. And it introduces me to people who are searching for what I’m searching for.

As a project manager, my computer knows my flow chart and dependencies for what we’re working on. And so does the computer of every person on the project, inside my team and out. As soon as something goes wrong (or right) the entire chart updates.

I’m late for a dinner. My GPS phone knows this (because it has my calendar, my location, and the traffic status). So, it tells me, and then it alerts the people who are waiting for me.

I visit a blog for the first time. My browser knows what sort of stories I am interested in and shows me highlights of the new blog based on that history.

I can invest in stocks as part of a team, a team that gains strength as it grows in size.

Here’s Rikard’s riff on how the iPhone could be more like Web4.

I’m about to buy something from a vendor (in a store with a smart card or online). At the last minute, Web4 jumps in and asks if I want it cheaper, or if I want it from a vendor with a better reputation. Not based on some gamed system, but based on what a small trusted circle believes.

My PDA knows I’m going to a convention. Based on my email logs, it recommends who I ought to see while I’m there–because my friends have opted in to our network and we’re in sync.

I can fly to the CES for half price, because Web4 finds enough of us that we can charter a flight.

I don’t have to wait for Rickie Lee Jones to come to town. Sonos knows who the Rickie Lee fans are, and makes it easy for us to get together and initiate a concert… we book her, no scalpers necessary.

I don’t get company spam any more (“fill out your TPS reports”) because whenever anyone in my group of extended colleagues highlights a piece of corporate spam, it’s gone for all of us. But wait, it’s also smart enough that when a recipient highlights a mail as worth reading, it goes to the top of my queue. If, over time, the system senses (from how long I read the mail, or that I delete it, or that I don’t take action) that the guy’s recommendations are lame, he loses cred.

Sure, it sounds a bit like LinkedIn. But it’s not. LinkedIn tends to make networks that are sprawling and weak. Web4 is about smaller, far more intense connections with trusted colleagues and their activities. It’s a tribe.

You don’t have to join a tribe. But if you did, would you be more successful?

Unlike Web 3, we don’t need every single page in the world to be ‘compliant.’ What we need is:

* an email client that is smart about what I’m doing and what my opted in colleagues are doing. Once that gains traction, plenty of vendors will work to integrate with it.
* a cell phone and cell phone provider that is not just a phone.
* a word processor that knows about everything I’ve written and what’s on the web that’s related to what I’m writing now.
* moves by Google and Yahoo and others to make it easy for us to become non-anonymous, all the time, everywhere we go.

This stuff creeps some people out. The thing is, privacy is an illusion. You think you have privacy, but the video surveillance firms and your credit card company disagree. If we’re already on camera, we might as well get some benefits from it. If we choose.

I think it’s fascinating that Web4 is coming from the edges (we see all sorts of tribal activities popping up in blogs, communities, rankings, Digg, etc.) as opposed to from the center. Web 2.0 happened in largely the same way. Even online, big organizations seem to have the most trouble innovating in ways that change the game.”

The web has been built around a market economy, and requires it because people require it to live.

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“The web has been built around a market economy, and requires it because people require it to live.” – comment via David Mackey

Quality information and education. Entertainment and inspiration. Economic gain and social networking.

These all exist on the web, this is the way of the world. People will choose what they want, and I believe those of us promoting quality information and products have nothing to worry about. Launches – Paid Review Done Right

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It’s always been a sticky topic, paying people to write – however, its the way the world works, and of course like anything else it can and will be abused.

Building a platform where bloggers can pick their own price, write whatever they want and *must* disclose they are being compensated is… well, great. It’s the way it should be.

Morgan commented on the PayPerPost Virus Rant from Techcrunch and I think she says it perfectly:

I couldn’t care less about payola, or disclosure for that matter. If TechCrunch had a habit of of shilling weak products, it would lose credibility whether I knew the reason or not. If it’s good material, I don’t care how TechCrunch is being paid to write it.

This kind of thing doesn’t do anything to the blogosphere as a whole in my opinion. I have an opinion of the blogs I read, not of the blog universe, as I read them.

This model will exist, will continue to exist, as it always has in some form. People need to just evaluate what they read for themselves.


If someone writes about a product and gives it a positive review because they are being paid when they really thought whatever they are writing about sucked, well thats nothing other than two-faced dishonesty and those people don’t get far in my book – I can smell them a mile away. People who are honest and have something to say thats worth listening to will always get my ear – and I hope they are making some money doing it.

There are those in advertising today (many many of them) who lump everything other than “create quality content” into the spam-bucket (ok, well almost everything, I’m sure they are cool with PPC, CPM and even paying a journalist to write and syndicate a press release for them… wait a minute, what does that sound like? ;))