Blackhat vs Whitehat?

This blog has moved to its new permanent home at http://nomadishere.com.

I’ve always felt strongly about the lines that exist between spammers and marketers. Those lines are constantly blurring and its getting harder and harder to say what white or blackhat marketing is. I prefer “within search engine guidelines” and “outside of search engine guidelines” – however, search engines do not always take the stance they are themselves enforcing. Web marketers are finding it increasingly difficult to compete with the changing algorithms and guidelines, and the blind-eye that search engines seem to have regarding well established sites. We all know companies like T-mobile buy text links and rank because of it for competitive terms like “Cell Phone“. If Google were really against link buying as a practice then why would they still be sitting top-ten in 2007? Wouldn’t they have been removed by now? Surely…

Manipulation is wrong, but influence is right? Yes, buying links is against search engine guidelines – but many public relations, buzz and viral marketing tactics are a process of “buying exposure” – and they’ve been going on long before the internet came to be.

This isn’t a black and white issue, and I am not the only one asking questions like this, and there are many more.

“None of us are white hat or black hat. We are people. Human beings. Those hat terms are just used to describe techniques, not people. The techniques we use, the policies we develop and the procedures we instruct our employees in does not define us as a person. It may define our business model, but surely we could at least agree that we are all targeting the same market which makes us all pretty much in the same business.

So if we’re all just people, why does this topic always get so heated? What is it that gets people calling other people names and making “over the top” harsh statements? Why is it so difficult for us to find some common ground as a group all engaged in the same business or at least going after the same customers?

and…

I’m sure we could all agree that we have seen dozens and dozens of posts where someone makes some kind of statement like, “ I’ve bought links BUT, I only buy the ones that can send me traffic” . Or, my favorite of course is, “yes, I do sell text links with the price based on Google PR but only if it’s on-theme”. That boggles the mind, how one person can do the exact same thing as another yet see themselves as completely different from the other but of course, some minds are much more easily boggled than others. That is justification. That is survival.” – via

“Any action one takes to increase one’s search engine traffic is marketing. Any deceptive action one takes to increase one’s search engine traffic, is spam.” – via

At the end of the day, in the marketing world, and in the world in general – there are practices that harm people and those that do not. There are practices that push the boundaries of ethics and integrity. There is always an extreme left and extreme right – the truth lies somewhere in the middle.

Anyone Remember Bowtie Theory from AltaVista, Compaq and IBM?

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About a hundred years ago, year 2000, AltaVista, Compaq and IBM released a new web map revealing previously unseen ‘Bow Tie’ organizational structure.

The theory couldn’t ring truer today after Google juiced the power of links. I am going to freshen this up a bit soon with a new spin, and some fresh graphics.

BowTie Theory

The web has been built around a market economy, and requires it because people require it to live.

This blog has moved to its new permanent home at http://nomadishere.com.

“The web has been built around a market economy, and requires it because people require it to live.” – comment via David Mackey

Quality information and education. Entertainment and inspiration. Economic gain and social networking.

These all exist on the web, this is the way of the world. People will choose what they want, and I believe those of us promoting quality information and products have nothing to worry about.

Great Entrepreneurs – Ken Hendricks

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“Great entrepreneurs are like the Red King in Through the Looking Glass: They dream a dream and all around them people live it.” – Leigh Buchanan, inc.com

Great post in inc.com profiling Ken Hendricks, the 107th most richest man. Great guy. The article is definitely worth a read.

Lets all Help Martin Luther King – He Sure as Hell Helped US – Lets Do What We Did to George Bush with FAILURE

This blog has moved to its new permanent home at http://nomadishere.com.

So there are many sites ranking for terms they really have no place ranking for. Alot of us know HOW they do it… not many of us do much about it. Thankfully George Bush ranks for term he should – failure. Now lets give the pages that deserve to rank for Martin Luther King the chance.

Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King
Martin Luther King

Stupid Wikipedia – getting as bad as George Bush

So we have our good friends, wikipedia, recieving the monster share of SERP traffic because of dumb ass bloggers’ Google bombs… /sigh

Do we *really* want the wiki ranking page one for searches like Buy Viagra? I mean seriously – they only needed a few hundred links, and then presto – they are top 3. Oh well – thats the way it goes.

Posted in links, wiki. 2 Comments »