Straight from Jimmy “Jimbo” Wales – Whats Next After Wikipedia?

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NewScientist interviewed Jimmy Wales. The final question’s answer was the most satisfying to an open-source-lover such as my self.

Q: “What’s your plan for search?”

A: “It’s too early for specifics, but one thing that has worked is an alliance in which people contribute to a free software project. We saw this succeed with Apache, the open-source webserver. Apache was a tiny group of volunteers, yet the vast majority of its code has come from companies who paid people to work on it. It’s essentially an industrial consortium that has been able to fend off Microsoft’s closed-source webserver. So it makes sense for second-tier search companies who are falling behind Google to contribute to a free search software project that will make us equal to Google in terms of search quality.”

An alliance in which people contribute to a free search software project that will equal (maybe surpass) Google in terms of search quality? I’m all for it. This could reposition advertising mechanisms and possibly reshape the way we search for, and interact with, information, products and services. Good or bad aside, my gut tells me its a step in the right direction.


Undercover Marketing

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“Examples of undercover marketing:

Sony Ericsson used stealth marketing in 2002 when they hired 60 actors in 10 major cities, and had them “accost strangers and ask them: Would you mind taking my picture?” The actor then handed the stranger a brand new picture phone while talking about how cool the new device was. “And thus an act of civility was converted into a branding event.” (Taken from Walker, Rob. The Hidden (In Plain Sight) Persuaders. New York Times Magazine; Dec 5, 2004; New York Times pg. 68)

Rumour has it that, in 2003, Canon Inc. did something similar when they sent out couples to Staten Island and Battery Park who were dressed and acted like Japanese tourists, who would randomly ask passers-by to take their photos. They would hand them the newest Canon camera, and the target would subconsciously learn how easy, smart, and fun it was to use the camera.

The topic of undercover marketing is explored as part of the 2003 documentary film, The Corporation.”


Why is the Web2.0 Population So Mean?

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I can get just as snarky, pissed and judgmental as the next Digg, Slashdot or Wikipedia user… but I always try to keep my cool and treat others with R E S P E C T. Its just something I think is important. Apparently I am not the only one wondering whats going on.

“The real shame, though, is that the knee jerk “everyone else is an idiot” tenor is poisoning the potential the Internet once had. People used to dream of a global village, where maybe we can work out our differences, where direct communication might make us realize that we have a lot in common after all, no matter where we live or what our beliefs.

But instead of finding common ground, we’re finding new ways to spit on the other guy, to push them away. The Internet is making it easier to attack, not to embrace.

Maybe as the Internet becomes as predominant as air, somebody will realize that online behavior isn’t just an afterthought. Maybe, along with HTML and how to gauge a Web site’s credibility, schools and colleges will one day realize that there’s something else to teach about the Internet: Civility 101.”

(thanks David Pogue of The New York Times)

NoMadIshEre starts speaking up – first up is my Wikipedia page and user account.

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Recently I’ve even talked about the power that those who publish have – and how they are mis-using it.

So today is the day I pledge to speak up.

Check it out:

My Wikipedia User Page
Nomadishere on Wikipedia

*Note: Wikipedia seem to be a bunch of Nazi’s. I do not have the time to write a post citing sources as to why I am “noteworthy” enough to have a page on Wikipedia other than my user page. Oh well, I may get around to it.

PS – look foward to the launch of Mediautopsy – dissecting media to bring you the best of the web, the creative world and everything else you should know.