The web has been built around a market economy, and requires it because people require it to live.

This blog has moved to its new permanent home at http://nomadishere.com.

“The web has been built around a market economy, and requires it because people require it to live.” – comment via David Mackey

Quality information and education. Entertainment and inspiration. Economic gain and social networking.

These all exist on the web, this is the way of the world. People will choose what they want, and I believe those of us promoting quality information and products have nothing to worry about.

Advertisements

“If someone comes up with something better than AdSense and kills it, the world will be a better place.” – Matt Cutts

This blog has moved to its new permanent home at http://nomadishere.com.

Nick Wilson of Performancing quoted Google’s spam warrior Matt Cutts in October 2005 from the Web 2.0 Conference in San Francisco. The statement couldn’t ring truer still today.

“There’s a ton of room left for experimentation,” he said. “If someone comes up with something better than AdSense and kills it, the world will be a better place.”

There is nothing happening on the Web today that provides publishers, advertisers and users with a relevant, targeted platform to interact and easily communicate with each other (other than blog networks, tools and tagging networks like Del.icio.us of course ;)). Wandering shopping malls hoping to find what you’re looking for is fast becoming a fun “pre-web” activity, and has not been the primary way consumers shop for quite some time. “Going out” or having “face-to-face meetings” has also not been the only way people communicate or collaborate for years.

Today we look for what we want and we can’t stand clutter. If we want information we don’t want to see products, and we’d rather hear someone we respect recommend a product rather than be bombarded by overly-aggressive ads. If we want a product we’ll either go looking for it, to learn about or buy it – or we’ll go to favorite blogger on the topic and see if he has anything to say about it. Even Time magazine gets it with the person of year for 2006 being “YOU” – the personalized information retrieval and boundary-less instantaneous-and-ongoing-conversation era.

So advertisers want to join the conversations. People talk about products, services, businesses, people, places, things… and they’ll do it if you pay them and they’ll do it if you won’t. Good people will always talk honestly – its integrity and its nothing new – and good people will let their audience know if they are being paid to talk.

We are getting closer to an time not of *information cluttered with ads* but *information we can trust* (because people like us will create and spread it).

Longtail Terms That Convert – “how to get rid of X”

This blog has moved to its new permanent home at http://nomadishere.com.

Ever wondered how you can expand your inventory of longtail keywords? We all know they convert at higher percentages and cost less to rank for or purchase in the PPC space.

Sometimes it just takes a push to think outside the box. The key is action words. For example, “how to get rid of.”

I hope this gets your creative juices flowing:

how to get rid of mouse
how to get rid of acne
how to get rid of flea
how to get rid of stretch marks
how to get rid of acne scar
how to get rid of fruit flies
how to get rid of pimples
how to get rid of spyware

I call them “action words”, they are the added terms people use when hoping to really find something. Quite a lot of people search for “how do i burn fat” and may be more willing to purchase something than the person starting out with searches like “burn fat” …

Think about some of these other “action words” when building your longtail list.

aid
build
buy
create
cure
do it yourself
ebook
find
free
how do i
how to
info
information
instructions
is ok
learn
look for
make my own
relief
repair
techniques
tips
tricks
what do i
what is the best
when should i
where

My Wengo Internet Business Consultant Page

This blog has moved to its new permanent home at http://nomadishere.com.

My Wengo Internet Business Consulting Page

Wengo has created a network of individuals looking for, or promoting, personal services attainable through video phone chat.

Pretty cool.

You can create service listings that put you in a searchable network, attach a picture, video and get a cool little “click here to call me” button that lets interested people pay a fee to talk to you. The payment gets automatically deposited into your bank account.

My first service listed is Internet Business Consultant. I’ll list all my marketing, design, development and psychographic services soon, probably with a cool video of each.

Is Google FORCING personalized search results on us?!

This blog has moved to its new permanent home at http://nomadishere.com.

Ok, I am all for personalization… in fact, its one of the many great things that have come with the evolution of the Web and technology. I prefer to be asked whether or not I want my information to be personalized or not. In fact, I like that Grandma’s searches for “roses” lead to both information on gardening and the band Guns and Roses… if she would like to see only gardening information thats fine, give her the choice, but don’t force it on us Google.

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