Anyone Remember Bowtie Theory from AltaVista, Compaq and IBM?

This blog has moved to its new permanent home at http://nomadishere.com.

About a hundred years ago, year 2000, AltaVista, Compaq and IBM released a new web map revealing previously unseen ‘Bow Tie’ organizational structure.

The theory couldn’t ring truer today after Google juiced the power of links. I am going to freshen this up a bit soon with a new spin, and some fresh graphics.

BowTie Theory

Longtail Terms That Convert – “how to get rid of X”

This blog has moved to its new permanent home at http://nomadishere.com.

Ever wondered how you can expand your inventory of longtail keywords? We all know they convert at higher percentages and cost less to rank for or purchase in the PPC space.

Sometimes it just takes a push to think outside the box. The key is action words. For example, “how to get rid of.”

I hope this gets your creative juices flowing:

how to get rid of mouse
how to get rid of acne
how to get rid of flea
how to get rid of stretch marks
how to get rid of acne scar
how to get rid of fruit flies
how to get rid of pimples
how to get rid of spyware

I call them “action words”, they are the added terms people use when hoping to really find something. Quite a lot of people search for “how do i burn fat” and may be more willing to purchase something than the person starting out with searches like “burn fat” …

Think about some of these other “action words” when building your longtail list.

aid
build
buy
create
cure
do it yourself
ebook
find
free
how do i
how to
info
information
instructions
is ok
learn
look for
make my own
relief
repair
techniques
tips
tricks
what do i
what is the best
when should i
where