How to be an A-List Blogger by Jason Calacanis

This blog has moved to its new permanent home at http://nomadishere.com.

Straight from an “A-List” bloggers mouth.

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“Want to be an A-list blogger?
1. Go to Techmeme.
2. Look for the top three stories.
3. Write about them every day.
4. Go to the blogs of the other people who are writing about these stories and comment.
5. Do this every day and attend every conference going.
6. And you’ll be an A-lister.
Write once every two weeks and wonder why you aren’t an A-lister?” – Jason Calacanis

Jason, I thought you were about sincerity, *real* writers writing *real* things. I’m happy to hear you’re well aware that you are a business man and a marketer – I thought you hated us 🙂 ? Re-blogging for the sole purpose of becoming an A-lister is not the best possible advice is it? I guess at least you are “transparently being authentic” about how you’ve made it as a “blogger.”

“Yes. Transparency counts. … But if you’re going to make a media business out of it, you never ever want anyone to be able to say that you benefited from the people you wrote about. … All you have as a blogger is your authenticity, your trust.” – Jason Calacanis

I agree with you on that, Jason. All you really have as a human being is your authenticity and your trust. You seem to do things your way, and by your own rules. For that I respect you. However, I believe the REAL way to be an A-lister in any field is to have something of a value, something people want – work really hard (really really hard – live it and breathe it), present it to your audience with honesty, promote it with integrity (but by all means promote it), treat your industry, colleagues, clients, vendors, partners and competitors *with respect* … and here’s the kicker… the most important part of making it to the top *avoid, at all costs, hypocrisy* – because readers are real people too, and no one, I mean no one, likes a hypocrite.

Quotes from JC via.

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The web has been built around a market economy, and requires it because people require it to live.

This blog has moved to its new permanent home at http://nomadishere.com.

“The web has been built around a market economy, and requires it because people require it to live.” – comment via David Mackey

Quality information and education. Entertainment and inspiration. Economic gain and social networking.

These all exist on the web, this is the way of the world. People will choose what they want, and I believe those of us promoting quality information and products have nothing to worry about.

“If someone comes up with something better than AdSense and kills it, the world will be a better place.” – Matt Cutts

This blog has moved to its new permanent home at http://nomadishere.com.

Nick Wilson of Performancing quoted Google’s spam warrior Matt Cutts in October 2005 from the Web 2.0 Conference in San Francisco. The statement couldn’t ring truer still today.

“There’s a ton of room left for experimentation,” he said. “If someone comes up with something better than AdSense and kills it, the world will be a better place.”

There is nothing happening on the Web today that provides publishers, advertisers and users with a relevant, targeted platform to interact and easily communicate with each other (other than blog networks, tools and tagging networks like Del.icio.us of course ;)). Wandering shopping malls hoping to find what you’re looking for is fast becoming a fun “pre-web” activity, and has not been the primary way consumers shop for quite some time. “Going out” or having “face-to-face meetings” has also not been the only way people communicate or collaborate for years.

Today we look for what we want and we can’t stand clutter. If we want information we don’t want to see products, and we’d rather hear someone we respect recommend a product rather than be bombarded by overly-aggressive ads. If we want a product we’ll either go looking for it, to learn about or buy it – or we’ll go to favorite blogger on the topic and see if he has anything to say about it. Even Time magazine gets it with the person of year for 2006 being “YOU” – the personalized information retrieval and boundary-less instantaneous-and-ongoing-conversation era.

So advertisers want to join the conversations. People talk about products, services, businesses, people, places, things… and they’ll do it if you pay them and they’ll do it if you won’t. Good people will always talk honestly – its integrity and its nothing new – and good people will let their audience know if they are being paid to talk.

We are getting closer to an time not of *information cluttered with ads* but *information we can trust* (because people like us will create and spread it).