How Far Will We Let Advertising Go? Hallmark Tries to Capatilize on Drug Addiction, Cancer and Other Hardships

This blog has moved to its new permanent home at http://nomadishere.com.

Seriously. Sometimes I see advertising, ok, very often I see advertising and I think to myself, “this is rediculous, how could this company willingly attempt to gain customers by playing on emotions or taking advantage of our hope or hardtimes…?” – but this is just too far. Adfreak called my attention to it.

Hallmark decided to release a bunch of cards that are meant to be given to people on a “journey” such as drug addiction, cancer, miscarriage, aging parent, divorce… They are calling them “New Cards With Real Words for Real Life” and it somehow makes me want to puke.

I think there are some things that are sacred, that you really shouldn’t blatantly *try* to make money from… a doctor getting rich from saving someone from dieing of cancer or a counselor that helps save a broken marriage is one thing – but Hallmark is just trying to make a buck of sadness, misery and tragedy. Not cool.

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