Now Thats A Guerrilla Marketing Campaign Story – Saatchi & Saatchi

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Saatchi & Saatchi is a familiar brand to us all in marketing and advertising. I was checking out thier “who we are” page and noticed this nice little story about British Airways. Talk about a real balls out effort.

“We were responsible for the world’s most effective direct response advertising. After the first Gulf War, no one was flying. All the more reason for British Airways to launch their “World’s Biggest Offer” which appeared for one day, running in 29 languages, in 69 countries and in nearly 300 publications. It was seen by over 100 million people, and a world record figure of six million responded.”